A. General Information
1. Collection and Processing of Personal Data
The protection of personal data is an important concern for DN Solutions Europe GmbH (“DNSEU”) and Gebr. Heller Maschinenfabrik GmbH (“Heller”).
In accordance with Art. 13 and 14 of the General Data Protection Regulation (GDPR), we hereby inform you about the processing of personal data in connection with the use of this joint microsite for the AMB trade fair.
This privacy notice applies in particular to the collection and disclosure of contact data in connection with:
- Ticket requests
- Trade fair appointments
- Event and marketing communication
- Follow-up of the AMB
2. Controllers (Art. 4 No. 7 GDPR)
Data processing is carried out by two joint controllers pursuant to Art. 26 GDPR:
- “DNSEU”, Emdener Straße 24, 41540 Dormagen, Germany
E-Mail: marketing.europe@dncompany.com
- “Heller”, Gebrüder-Heller-Straße 15, 72622 Nürtingen, Germany
E-Mail: info@heller.biz
“DNSEU” and “Heller” have entered into an agreement under Art. 26 GDPR concerning the joint processing of personal data, which in particular regulates the respective responsibilities for fulfilling data subject rights and information obligations. The essence of this agreement will be made available to data subjects upon request.
3. Data Protection Officers
Datenschutzbeauftragter “DNSEU”:
HEC Harald Eul Consulting GmbH, Data Protection Officer DN Solutions Europe, Auf der Höhe 34, 50321 Brühl, Deutschland.
Data Protection Officer “Heller”: Herr Winkle, Gebrüder-Heller-Straße 15, 72622 Nürtingen, Deutschland.
4. Subject and Purpose of Data Processing
Within the framework of the AMB microsite, personal data are processed in order to:
- process inquiries about the AMB
- provide or allocate tickets
- coordinate trade fair and event appointments
- provide trade fair-related information
- carry out follow-up and sales-related communication
The microsite is technically operated via Landingi and hosted within the responsibility of DN Solutions Europe. The data entered are first processed by “DNSEU” and subsequently passed on to “Heller” in a targeted and purpose-bound manner, insofar who will use the data as this is necessary for the stated purposes.
5. Categories of Personal Data Processed
Depending on the use of the microsite, the following data are processed in particular:
- First and last name
- Company
- Role/Position
- Email address
- Phone number
- Country / Region
- Trade fair-related interests or comments
6. Legal Bases for Processing (Art. 6 GDPR)
Processing takes place on the basis of the following legal grounds:
- Art. 6 (1) (b) GDPR – initiation or performance of pre-contractual measures (e.g. ticket provision, appointment scheduling)
- Art. 6 (1) (f) GDPR – legitimate interest in conducting and promoting joint trade fair activities
- Art. 6 (1) (a) GDPR – consent, where obtained (e.g. for downstream marketing communication)
Any consent granted can be withdrawn at any time with effect for the future.
B. Cookies, Tracking and Online Marketing
7. Use of Cookies and Consent Management
Our microsite uses cookies and similar technologies. These are small text files stored on your device that contain specific information. The use of non-essential cookies and tracking technologies takes place exclusively on the basis of your explicit consent pursuant to Art. 6 (1) (a) GDPR via a cookie banner (consent management tool).You can withdraw or adjust your consent at any time with effect for the future.
8. Google Tag Manager
This microsite uses Google Tag Manager. Google Tag Manager itself does not process personal data; it serves to manage and trigger other services. The legal basis is Art. 6 (1) (a) GDPR (consent).
9. Google Analytics
This microsite uses Google Analytics, a web analytics service of Google Ireland Limited. Google Analytics uses cookies to evaluate the use of the website. The IP address is anonymised before storage (IP anonymisation). The purpose is to analyse usage behaviour for the optimisation of the microsite and trade fair communication. The legal basis is Art. 6 (1) (a) GDPR (consent). The storage period is a maximum of 14 months.
10. Google Ads
We use Google Ads including conversion tracking to measure the effectiveness of our advertising activities and to deliver targeted advertising.The purpose includes reach measurement, campaign performance monitoring, and targeted outreach. The applicable legal basis is Art. 6 (1) (a) GDPR (consent).
11. LinkedIn Ads
This microsite uses LinkedIn Ads (conversion tracking and retargeting) of LinkedIn Ireland Unlimited Company. LinkedIn may receive information about the use of this website and attribute it to your LinkedIn profile if you are logged in. The legal basis is Art. 6 (1) (a) GDPR (consent).
C. Data Disclosure and Third-Country Transfer
12. Data Disclosure and Recipients
Personal data are only disclosed where necessary for the stated purposes:
- between “DNSEU” and “Heller” within the framework of the joint AMB organisation
- to Landingi as technical service provider (processor pursuant to Art. 28 GDPR)
- to further service providers (e.g. IT, hosting or marketing service providers),
- provided they are contractually obliged to comply with the GDPR
No further disclosure to third parties takes place.
13. Processing on Behalf and Third-Country Transfer (in particular Republic of Korea – South Korea)
Within the framework of intra-group cooperation, it may be necessaryto transfer personal data to:
DN Solutions Co., Ltd.,40 (Namsan-dong) 162beon-gil Jeongdong-ro Seongsan-gu, Changwon-si, Gyeongsangnam-do,Republic of Korea (South Korea),
in particular for group-wide central administrative and support services in relation to
- Ticket requests;
- Trade fair appointments;
- Event and marketing communication;
- Follow up of the AMB.
DN Solutions Co., Ltd. processes these data as an independent controller.
An adequacy decision by the European Commission pursuant to Art. 45 GDPR exists for the Republic of Korea (South Korea), so that the transfer is permissible without further safeguards (e.g. standard contractual clauses). South Korea ensures a level of data protection comparable to that of the GDPR.If, in exceptional cases, personal data are transferred to other third countries without an adequacy decision, this takes place exclusively in compliance with the requirements of Art. 44 et seq. GDPR, in particular through the conclusion of EU Commission standard contractual clauses and, where necessary, additional technical and organisational safeguards.
D. Storage Period and Data Subject Rights
14. Storage Period
Personal data are stored only for as long as necessary for the stated purposes or as required by statutory retention obligations. As a rule, deletion takes place:
- no later than 12 months after the end of the AMB,
- or immediately after withdrawal of consent,
- or when the purpose of the processing ceases to apply.
15. Data Subject Rights
Data subjects have the following rights under the GDPR at any time:
- Right of access (Art. 15 GDPR)
- Right to rectification (Art. 16 GDPR)
- Right to erasure (Art. 17 GDPR)
- Right to restriction of processing (Art. 18 GDPR)
- Right to data portability (Art. 20 GDPR)
- Right to object to processing (Art. 21 GDPR)
You have the right to object at any time to the processing of your personal data, insofar as such processing is based on Art. 6 (1) (f) GDPR (legitimate interest).In the event of an objection, we will no longer process your personal data for these purposes, unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights and freedoms, or the processing serves the establishment, exercise or defence of legal claims.
Objection to Direct Marketing
If your personal data are processed for the purpose of direct marketing, you have the right to object at any time to the processing of your personal data for such advertising. In this case, your personal data will no longer be processed for direct marketing purposes. This also applies to profiling insofar as it is related to such direct marketing.
Exercising the Right to Object
The objection can be made in any form and should be addressed to the contact details of one of the controllers stated in this privacy notice.Requests can be addressed to one of the controllers listed above.
16. Right to Lodge a Complaint with a Supervisory Authority
Data subjects have the right to lodge a complaint with a data protection supervisory authority (Art. 77 GDPR), in particular with the authority responsible for the registered office of “DNSEU” or “Heller”. However, we recommend that you always direct your complaint to the data protection officer first.
17. Obligation to Provide Data
The use of the microsite is generally possible without providing personal data. However, the provision of personal data is required if you wish to use certain services, in particular:
- the allocation or dispatch of trade fair tickets,
- the scheduling of appointments, or
- individual contact requests.
Without this information, the services mentioned cannot be provided.
18. Changes to this Privacy Notice
We reserve the right to amend this privacy notice as necessary, in particular in the event of legal or technical changes.For detailed information of “DNSEU” on data protection and your rights (including information about your right to object under Article 21 GDPR), please see our detailed Data protection information at https://dn-solutions.com/eu/etc/protectionEn.do